Organizational Training Design Case Study Example | Topics and Well Written Essays - 2250 words

Hierarchical Training Design - Case Study Example The case presents a territorial firm TCI, which offers budgetary administrations and is looking to offer elevated level types of assistance to its customers. In such manner, the organization has completed deals investigation and the aftereffect of the examination shows an intense requirement for the organization to fix the adequacy of their relationship with the customers if just they have to advance in the business. Therefore, TCI has picked a product bundle SAM with significant highlights planned for encouraging brisk and compelling client correspondence accordingly transforming deals contacts into connections and expanding deals. This paper tries to plan relationship the board staff preparing program for TCI business firm. Authoritative Analysis Having a provincial nearness and with the expanding need to completely and intuitively comprehend the necessities of its customers, TCI requires a deliberately arranged program to smooth out the tasks of the association when all is said in done and the business group in explicit towards offering agreeable types of assistance to the customers. Further, the ongoing examination of the deals and the organization results has essentially supported the requirement for preparing and creating project to improve the operational greatness of the workers. Fundamentally, SAM bundle is vital in transforming deals into connections, which at long last; encourage expanded deals and in this manner upgrading the development of TCI. Workplace is fairly orderly and this combined with the natural proof that there are huge intellectual ability diminishes as individuals develop old; the administration of TCI should utilize intensive evaluation of the overruling components of the working condition and the re quirement for preparing the representatives before starting and executing the SAM program (Noe 136). Further, the trouble that workers partner with understanding the requirement for preparing, submitting preparing substance to their recollections and giving input to the preparation suppliers ought to be assessed and authorized before the usage of the preparation program. Furthermore, globalization and its persuasions assume a noteworthy job in deciding the degree of preparing that the relationship directors would require. Along these lines, the administration must be quick to support the impacts of globalization in upholding the SAM relationship bundle preparing program in an offer to prevail with its execution. Given the ongoing examination of the business limit and the resultant monetary achievements of TCI and that the organization has distinguished the critical requirement for the representatives to oversee deals connections all the more viably, the workers are probably going to see the SAM preparing program as a chance to develop and along these lines improve association development. Be that as it may, it is significant for the administration to use a ton of earlier support of the key significance of the preparation program so as to underscore the view of the relationship supervisors into thinking about this as a reward and subsequently improve the acknowledgment level and the reasonable eagerness to suit the new highlights of the SAM relationship programming bundle. This will empower the learners to see the preparation as an award for their earlier work, hence fundamentally decrease the overarching usage boundaries. The administration of TCI when all is said in done and the business supervisory crew of the association in explicit will be keen on guaranteeing the accomplishment of this preparation program. The speculators and other outside partners, whenever educated, will likewise be keen on guaranteeing the development and expanding returns on their ven tures. In such manner, the official administration of TCI

Evaluate Marketing of Tactics Supermarket ALDI †Free Samples

Question: Examine about the Evaluate Marketing Tactics Supermarket ALDI. Answer: Presentation Promoting procedures utilized by all the retailers to develop in the business. ALDI is one of the main retailers spreading everywhere throughout the World. The administration and the executive make business arrangement and procedures and these encourages the organizations to get effective and furthermore to build up and improve or increment the benefit from the business. The primary intension in this report is to break down how ALDI picked up the biggest situation in the business as a retailer in the International Business advertise. Initially the grocery store was established by the siblings Karl and Albreht.They had their base camp in Essen and in this way have in excess of 8000 stores Worldwide. The advertising target of ALDI is to give excellent items to the whole client. In this way ALDI guarantees to offer those items to the customers which they consistently need with a minimal effort. (Armstrong et al,.2014) Advertising condition In the advertising condition of ALDI, it is seen that there are five things value, item, spot, advancement and the individuals which is significant for promoting. The most significant component in the methodologies made for showcasing the item is the cost of the item and the position and arrangement of those items in the commercial center. Publicizing additionally plays a crucial in the advancement of the considerable number of items in that grocery store. The evaluating of item sold in the general store ALDI is finished by the administration and they choose it thinking about the market and where it is sold, the cost of those items depends on contender estimating. This methodology causes the organization to sell item at a sensible cost along these lines helping the organization to pull in an ever increasing number of buyers towards their image (Arnold,2016). Depiction for target gathering or target client for ALDI A large portion of the organizations know that client is the ruler of the market which has in the end changed the observation that was before client will acknowledge whatever he is given, this change served to changed the outlook which prompted the opening up and use of the word P which is known as the advancement. Their techniques for advancement helped the organization to accomplish objectives. Advancement is a colossal term and it is connected with promoting. The objective gathering is the buyer inclinations for need of standard need of item (Brown Dant, 2014). Focusing on methodology The objective market for the general store ALDI is the lower pay workers who don't have gigantic income. They focus on selling their items in the rustic spot. ALDI gives the best an incentive for the items and for their staple goods so they can pick up the criticism of the new clients. ALDI centers around both the market, the essential objective market which incorporates the individuals who will straightforwardly purchase the item or administration of the organization (Steenkamp, 2017). Another market is the auxiliary objective market which implies that the clients can possibly purchase now or sooner rather than later or to advise another person to purchase. The attention is on the clients who need to purchase their regular prerequisite for the items under one rooftop. The essential market is somebody who purchases the items and they get the best income from the essential market. The optional market is the purchasers who are purchasing the items at a higher rate. ALDI is spread over in excess of 8000 stores for their nearby nature of their business; this will help in getting an interesting and uncommon position which encourages the organization to get monetary imperativeness in the remote networks all around the globe (Chernev, 2015). Kind of division The segment factors for the Companies are the pay, instruction, and conjugal status and the sexual orientation, age, and phases of life which will assist the organization with being ready to see how a shopper impacts the choices of procurement. So as to help in the assurance of psychographic division, ALDI is centered around serving top notch items easily. ALDI is centered around offering all the basic food item items to the shoppers. Along these lines this encourages the customers to meet their everyday necessity (Metzger, 2014). Situating of the Product Situating implies that the situation of the item in the market and its stands or where the brand ALDI positions their image and contrasting them and their rivals in the market and their recognition in the shoppers mind. ALDI was established by the siblings who have made a solid situation in the market and have a brand esteem (Mehta Dixit, 2016). Variables associated with situating the item Value: The cost is a significant factor and the portions of ALDI is sold and have a significant expense. So as to be prevailing, the organization ALDI has set a low cost. The value procedure is significant so the organization can draw in the customers. The best weakness in having a low cost is that the contenders likewise decreases the cost in this manner there is a favorable position in the decrease of value (Moriarty et al,.2014). Bundling: It is very not quite the same as different brands as they move their item not by putting singular things, yet they place stock by hand construct forklift which is a viable path for transportation. Advancement: Promotion is accomplishing mindfulness in the items, which they are attempting to accomplish in the World. This advancement blend includes extraordinary offers which is utilized to advance alcohol creation. Separating: The image of the brand is significant for the deals of the item in the general store (Ododo, Mulholland Turner, 2015). Showcasing strategies Investigation from Porters Five Forces: Porters five powers are utilized with the goal that the organizations stay serious in the market. In this retail advertise, the opposition is high and there are low dangers to participants and this implies the organizations experience issues in entering the market (Steenkamp, 2017). Item Differentiation Strategy: Through the technique of separation, it is useful for the organization can stick out so it can be making something new for the results of a similar kind of class. ALDI will publicize and making promoting methodology, this encourages the pioneer to be distinctive in the diverse retail organizations (Wrigley Lowe, 2014). End So as to incorporate the advertising plan which a basic and plain archive .It includes a ton of reports where there is data and examine and the abilities and exertion. Hus so as to finish up all the organizations which is capable substitute the market, the organizations make distinctive business and market and item so that there is item advancement and value setting, special endeavors, and circulation matters. So as to put forth attempts in building up the strategy and subsequently there is development in the business.ALDI makes the advertising arrangement which causes the business to develop. References Armstrong, G., Adam, S., Denize, S., Kotler, P. (2014).Principles of showcasing. Pearson Australia. Arnold, V. (2016). The advancement of a worldwide promoting system for ZEVIA on the Soft-Drink showcase in Germany. Earthy colored, J. R., Dant, R. P. (2014). The job of online business in multi-channel showcasing system. InHandbook of Strategic E-Business Management(pp. 467-487). Springer Berlin Heidelberg. Chernev, A. (2015).The showcasing plan handbook. Cerebellum Press. Leon, E., Marriaga, D. (2016). Using business visionaries social capital as promoting techniques in the eatery business. Metzger, K. (2014). Global Management Analysis of ALDI. Mehta, R., Dixit, G. (2016). Buyer dynamic styles in created and creating markets: A crosscountry comparison.Journal of Retailing and Consumer Services,33, 202-208. Moriarty, S., Mitchell, N. D., Wells, W. D., Crawford, R., Brennan, L., Spence-Stone, R. (2014).Advertising: Principles and practice. Pearson Australia. Ododo, C., Mulholland, G., Turner, J. (2015, November). Can Discount Pricing Be A Comeptitive Brand Strategy? An Evaluation of Aldi. InInternational Conference on Marketing and Business Development(Vol. 1, No. 1, pp. 241-251). Bucharest University of Economic Studies Publishing House. Steenkamp, J. B. (2017). Worldwide Marketing Mix Decisions: Global Integration, Not Standardization. InGlobal Brand Strategy(pp. 75-109). Palgrave Macmillan UK. Steenkamp, J. B. (2017).Global Brand Strategy: World-wise Marketing in the Age of Branding. Springer. Wrigley, N., Lowe, M. (2014).Reading retail: A land point of view on retailing and utilization spaces. Routledge.

Ace Your Online Quiz

Ace Your Online Quiz Ace Your Online Quiz Ace Your Online Quiz Multiple choice quizzes lend themselves well to the online platform. The quiz is administered online and answers are given online by the test takers. It is a very convenient electronic means of testing people, both for those administering the test and those taking the test, who can do so from anywhere with a computer and internet connection. Just like with online tutoring, online tests are now part of the educational landscape. To do well on online quizzes, means studying and preparing just like for traditional in-classroom tests. The added advantage of online forms of testing is that you can prepare reference material at your finger-tips. You can have books nearby, or whatever else you need. You also have internet access which, depending on your Googling skills, can enable you to look up answers quickly. This is probably the best way to research material when taking an online test. It can work really well depending on how internet-savvy you are. But lets say you have a slow internet connection, or your Googling skills arent the greatest. In that case you need to know the material really well so that you dont need to look anything up. But what if the online test administrators set up the test with the expectation that people will look up information online, therefore they purposely make it more difficult. In this case you will need to have good online research skills and a fast internet connection. If any of these are lacking you might be at a disadvantage, even if you already know the material well. So you will need outside help. Thats where Homework Help USA comes in. We can complete your online quizzes for you. We have access to high speed reliable internet and our people have the online research skills that are needed. And we will also appoint someone who is most familiar with the subject matter of your quiz, so that you get the best results possible. This is especially worth considering if you havent had the opportunity to learn the subject matter yourself. But no matter what, we have you covered. References: Parks, B. (2015, August 22). Local schools prepare for new AIR tests. Coshocton Tribune. Retrieved August 24, 2015, from Ace Your Online Quiz Ace Your Online Quiz Ace Your Online Quiz Multiple choice quizzes lend themselves well to the online platform. The quiz is administered online and answers are given online by the test takers. It is a very convenient electronic means of testing people, both for those administering the test and those taking the test, who can do so from anywhere with a computer and internet connection. Just like with online tutoring, online tests are now part of the educational landscape. To do well on online quizzes, means studying and preparing just like for traditional in-classroom tests. The added advantage of online forms of testing is that you can prepare reference material at your finger-tips. You can have books nearby, or whatever else you need. You also have internet access which, depending on your Googling skills, can enable you to look up answers quickly. This is probably the best way to research material when taking an online test. It can work really well depending on how internet-savvy you are. But lets say you have a slow internet connection, or your Googling skills arent the greatest. In that case you need to know the material really well so that you dont need to look anything up. But what if the online test administrators set up the test with the expectation that people will look up information online, therefore they purposely make it more difficult. In this case you will need to have good online research skills and a fast internet connection. If any of these are lacking you might be at a disadvantage, even if you already know the material well. So you will need outside help. Thats where Homework Help Canada comes in. We can complete your online quizzes for you. We have access to high speed reliable internet and our people have the online research skills that are needed. And we will also appoint someone who is most familiar with the subject matter of your quiz, so that you get the best results possible. This is especially worth considering if you havent had the opportunity to learn the subject matter yourself. But no matter what, we have you covered. References: Parks, B. (2015, August 22). Local schools prepare for new AIR tests. Coshocton Tribune. Retrieved August 24, 2015, from

An Overview of the Roe v. Wade Supreme Court Decision

On January 22, 1973, the Supreme Court handed down its historic decision in Roe v. Wade, overturning a Texas interpretation of abortion law and making abortion legal in the United States.  It was a turning point in  womens reproductive rights and has remained a hot-button issue within United States politics ever since. The Roe v. Wade decision held that a woman, with her doctor, could choose abortion in earlier months of pregnancy without legal restriction, based primarily on the right to privacy. In later trimesters, state restrictions could be applied. Fast Facts: Roe v. Wade Case Argued: December 13, 1971; October 11, 1972Decision Issued:  January 22, 1973Petitioner:  Jane Roe (appellant)Respondent:  Henry Wade (appellee)Key Questions: Does the Constitution embrace a womans right to terminate her pregnancy by abortion?Majority Decision: Justices Burger, Douglas, Brennan, Stuart, Marshall, Blackmun, and PowellDissenting: Justices White and RehnquistRuling:  A womans right to an abortion falls within the right to privacy as protected by the Fourteenth Amendment. However, while decision gave women autonomy during the first trimester of pregnancy, different levels of state interest for the second and third trimesters were allowed.   Facts of the Case   In 1969, Texan Norma McCorvey was a poor, working class 22-year-old woman, unmarried and looking to end an unwanted pregnancy. But in Texas, abortion was illegal unless it was for the purpose of saving the life of the mother.† She was eventually referred to attorneys Sarah Weddington and Linda Coffee, who were looking for a plaintiff to challenge the Texas law. On their advice, McCorvey, using the pseudonym Jane Roe, filed a lawsuit against the Dallas County district attorney Henry Wade, an official responsible for enforcing criminal laws, including anti-abortion statutes. The suit said the law was unconstitutional because it was an invasion of her privacy; she sought the overturn of the law and an injunction so she could go ahead with the abortion.   The district court agreed with McCorvey that the law was unconstitutionally vague and violated her right to privacy under the Ninth and Fourteenth Amendments, but refused to issue an injunction. McCorvey appealed and the Supreme Court agreed to hear the case, along with another case called Doe v. Bolton, lodged against a similar Georgia statute. The Supreme Court case filing occurred on March 3, 1970, when McCorvey was six months pregnant; she eventually gave birth and that child was adopted. She said she wanted to continue with the case to support other womens rights. Arguments for Roe v. Wade began on December 13, 1971. Weddington and Coffee were the plaintiffs lawyers. John Tolle, Jay Floyd, and Robert Flowers were the defendants lawyers. Constitutional Issues   The Roe v. Wade case was argued for the plaintiff Jane Roe on the grounds that the Texas abortion law violated the Fourteenth and Ninth Amendments to the U.S. Constitution. The Due Process Clause of the Fourteenth Amendment guarantees equal protection under the law to all citizens and, in particular, required that laws be clearly written.   Previous cases challenging abortion laws usually cited the Fourteenth Amendment, claiming that the law was not specific enough when a womans life might be threatened by pregnancy and childbirth. However, since attorneys Coffee and Weddington wanted a decision that rested on a pregnant womans right to decide for herself whether or not an abortion was necessary, they based their argument on the Ninth Amendment, which states: The enumeration in the Constitution, of certain rights, shall not be construed to deny or disparage others retained by the people. The framers of the Constitution had recognized that new rights might be developed in years to come and they wanted to be able to protect those rights. The state prepared its case primarily on the basis that a fetus had legal rights, which ought to be protected. The Arguments The argument for the plaintiff Jane Doe stated that, under the U.S. Bill of Rights, a woman has the right to terminate her pregnancy. It is improper for a State to impose on a womans right to privacy in personal, marital, familial, and sexual decisions. There is no case in the Courts history that declares that a fetus—a developing infant in the womb—is a person. Therefore, the fetus cannot be said to have any legal right to life. Because it is unduly intrusive, the Texas law is unconstitutional and should be overturned. The argument for the State rested on its duty to protect prenatal life. The unborn are people, and as such are entitled to protection under the Constitution because life is present at the moment of conception. The Texas law was, therefore, a valid exercise of police powers reserved to the States in order to protect the health and safety of citizens, including the unborn. The law is constitutional and should be upheld. Majority Opinion   On Jan. 22, 1973, the Supreme Court handed down their ruling, holding that a womans right to an abortion falls within the right to privacy protected by the Fourteenth Amendment. The decision gave a woman a right to abortion during the entirety of the pregnancy and defined different levels of state interest for regulating abortion in the second and third trimesters.   In the first trimester, the state (that is, any government) could treat abortion only as a medical decision, leaving medical judgment to the womans physician.In the second trimester (before viability), the states interest was seen as legitimate when it was protecting the health of the mother.After the viability of the fetus (the likely ability of the fetus to survive outside of and separated from the uterus), the potential of human life could be considered as a legitimate state interest. The state could choose to regulate, or even proscribe abortion as long as the life and health of the mother was protected. Majority: Harry A. Blackmun (for The Court), William J. Brennan, Lewis F. Powell Jr., Thurgood Marshall. Concurring: Warren Burger, William Orville Douglas, Potter Stewart Dissenting Opinion In his dissenting opinion, Justice William H. Rehnquist argued that the framers of the Fourteenth Amendment did not intend it to protect a right of privacy, a right which they did not recognize and that they definitely did not intend for it to protect a woman’s decision to have an abortion. Justice Rehnquist further argued that the only right to privacy is that which is protected by the Fourth Amendment’s prohibition of unreasonable searches and seizures. The Ninth Amendment does not apply here.   Finally, he concluded that because this issue required a careful balance of the interests of the woman against the interests of the state, it was not an appropriate decision for the Court to make, but instead was a question that should have been left up to state legislatures to resolve. Dissenting: William H. Rehnquist (for The Court), Byron R. White The Impact The Texas statute was struck down as a whole, and further, Roe v. Wade legalized abortion in the United States, which was not legal at all in many states and was limited by law in others. All state laws limiting womens access to abortions during the first trimester of pregnancy were invalidated by the Roe v. Wade decision. State laws limiting such access during the second trimester were upheld only when the restrictions were for the purpose of protecting the health of the pregnant woman.   As for Norma McCorvey, four days after the decision, she publicly identified herself as Jane Roe. Living in a happy lesbian relationship in Dallas, she stayed relatively unknown until 1983, when she began volunteering at a womens health center. As an activist, she eventually helped establish the Jane Roe Foundation and the Jane Roe Womens Center, to help poor Texas women obtain legal abortions.   In 1995, McCorvey connected with a pro-life group and renounced abortion rights, helping co-create a new Texas nonprofit, Roe No More Ministry. Although she continued to live with her partner Connie Gonzalez, she also publicly rejected homosexuality. McCorvey died in 2017.   Sources Greenhouse, Linda, and Reva B. Siegel. Before (and after) Roe V. Wade: New Questions About Backlash. The Yale Law Journal 120.8 (2011): 2028-87. Print.Joffe, Carole. Roe V. Wade at 30: What Are the Prospects for Abortion Provision? Perspectives on Sexual and Reproductive Health 35.1 (2003): 29-33. Print.Klorman, Renee, and Laura Butterbaugh. Roe V. Wade Turns 25. Off Our Backs 28.2 (1998): 14-15. Print.Langer, Emily. Norma McCorvey, Jane Roe of Roe v. Wade decision legalizing abortion nationwide, dies at 69. The Washington Post February 28, 2017.  Ã‚  Prager, Joshua. The Accidental Activist. Vanity Fair Hive February 2013.  Skelton, Chris. Roe v. Wade, 410 U.S. 113 (1973). Justia.  Supreme Court Cases: Roe v. Wade. The Interactive Constitution of the United States. Prentice-Hall 2003.Ziegler, Mary. The Framing of a Right to Choose: Roe V. Wade and the Changing Debate on Abortion Law. Law and History Review 27.2 (2009): 281-330. Print.

The Victorian Time Period - 1108 Words

Many Victorians thought they were living in a time of great change. Queen Victoria’s long reign occurred during political and social stability. But this stability was established before Victoria and most of her subjects were even born. Britain was free of war between Napoleon’s defeat in 1815 and World War I in 1914. While in power, Victoria was queen-empress of over 200 million people not living in Great Britain. At the same time the Industrial Revolution of the 18th century was expanding. New towns, goods, wealth and jobs for those that were climbing through the middle class. Middle-class and working-class politicians were put into power, allowing all to have a say while still remaining a monarchy. Thomas Babington Macaulay helped show the middle class attitude of the time government, history, and civilization. To Macaulay, history was related to progress and progress was defined as actual improvements that the person could physically see or touch. Macaulay also wante d the streets of London to be cleaned up, paved, lighted, and watched over by an actual police force. He had the idea of splitting areas based on wealth, so the poor did not bother the wealthier. Although all did not agree with Macaulay, many of those like him did agree. The first decade Victoria was in power was known as the â€Å"Hungry Forties†. She came into power the very first year of a depression that left 1.5 million workers and their families on a type of relief. When the government decided to check outShow MoreRelatedThe Period Of Victorian Times3057 Words   |  13 Pages Late-Victorian civilians had no hope or faith left by the end of Queen Victoria’s reign. Victorian poets either attempted to change the mind and hearts of Victorian people for the benefit of the throne or attempted to raise awareness for the benefit of progress over the course of the era’s entirety. 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The Short Second Life of Bree Tanner Chapters 4 Free Essays

He frowned a little. â€Å"What’s real y going on. What Riley’s up to. We will write a custom essay sample on The Short Second Life of Bree Tanner Chapters 4 or any similar topic only for you Order Now Why he keeps bringing the most random kids to her. Why it doesn’t seem to matter to Riley if it’s someone like you or if it’s someone like that idiot Kevin.† It sounded like he didn’t know Riley any better than I did. â€Å"What do you mean, someone like me?† I asked. â€Å"You’re the kind that Riley should be looking for – the smart ones – not just these stupid gang-bangers that Raoul keeps bringing in. I bet you weren’t some junkie ho when you were human.† I shifted uneasily at the last word. Diego kept waiting for my answer, like he hadn’t said anything weird. I took a deep breath and thought back. â€Å"I was close enough,† I admitted after a few seconds of his patient watching. â€Å"Not there yet, but in a few more weeks†¦Ã¢â‚¬  I shrugged. â€Å"You know, I don’t remember much, but I do remember thinking there was nothing more powerful on this planet than just plain old hunger. Turns out, thirst is worst.† He laughed. â€Å"Sing it, sister.† â€Å"What about you? You weren’t a troubled teen runaway like the rest of us?† â€Å"Oh, I was troubled, al right.† He stopped talking. But I could sit around and wait for the answers to inappropriate questions, too. I just stared at him. He sighed. The scent of his breath was nice. Everybody smel ed sweet, but Diego had a little something extra – some spice like cinnamon or cloves. â€Å"I tried to stay away from al that junk. Studied hard. I was gonna get out of the ghetto, you know. Go to col ege. Make something of myself. But there was a guy – not much different than Raoul. Join or die, that was his motto. I wasn’t having any, so I stayed away from his group. I was careful. Stayed alive.† He stopped, closing his eyes. I wasn’t done being pushy. â€Å"And?† â€Å"My kid brother wasn’t as careful.† I was about to ask if his brother had joined or died, but the expression on his face made asking unnecessary. I looked away, not sure how to respond. I couldn’t real y understand his loss, the pain it stil clearly caused him to feel. I hadn’t left anything behind that I stil missed. Was that the difference? Was that why he dwel ed on memories that the rest of us shunned? I stil didn’t see how Riley came into this. Riley and the cheeseburger of pain. I wanted that part of the story, but now I felt bad for pushing him to answer. Lucky for my curiosity, Diego kept going after a minute. â€Å"I kind of lost it. Stole a gun from a friend and went hunting.† He chuckled darkly. â€Å"Wasn’t as good at it then. But I got the guy that got my brother before they got me. The rest of his crew had me cornered in an al ey. Then, suddenly, Riley was there, between me and them. I remember thinking he was the whitest guy I’d ever seen. He didn’t even look at the others when they shot him. Like the bul ets were flies. You know what he said to me? He said, Want a new life, kid?'† â€Å"Hah!† I laughed. â€Å"That’s way better than mine. Al I got was, Want a burger, kid?'† I stil remembered how Riley’d looked that night, though the image was al blurry because my eyes’d sucked back then. He was the hottest boy I’d ever seen, tal and blond and perfect, every feature. I knew his eyes must be just as beautiful behind the dark sunglasses he never took off. And his voice was so gentle, so kind. I figured I knew what he would want in exchange for the meal, and I would have given it to him, too. Not because he was so pretty to look at, but because I hadn’t eaten anything but trash for two weeks. It turned out he wanted something else, though. Diego laughed at the burger line. â€Å"You must have been pretty hungry.† â€Å"Damn straight.† â€Å"So why were you so hungry?† â€Å"Because I was stupid and ran away before I had a driver’s license. I couldn’t get a real job, and I was a bad thief.† â€Å"What were you running from?† I hesitated. The memories were a little more clear as I focused on them, and I wasn’t sure I wanted that. â€Å"Oh, c’mon,† he coaxed. â€Å"I told you mine.† â€Å"Yeah, you did. Okay. I was running from my dad. He used to knock me around a lot. Probably did the same to my mom before she took off. I was pretty little then – I didn’t know much. It got worse. I figured if I waited too long I’d end up dead. He told me if I ever ran away I’d starve. He was right about that – only thing he was ever right about as far as I’m concerned. I don’t think about it much.† Diego nodded in agreement. â€Å"Hard to remember that stuff, isn’t it? Everything’s so fuzzy and dark.† â€Å"Like trying to see with mud in your eyes.† â€Å"Good way to put it,† he complimented me. He squinted at me like he was trying to see, and rubbed his eyes. We laughed together again. Weird. â€Å"I don’t think I’ve laughed with anybody since I met Riley,† he said, echoing my thoughts. â€Å"This is nice. You’re nice. Not like the others. You ever try to have a conversation with one of them?† â€Å"Nope, I haven’t.† â€Å"You’re not missing anything. Which is my point. Wouldn’t Riley’s standard of living be a little higher if he surrounded himself with decent vampires? If we’re supposed to protect her, shouldn’t he be looking for the smart ones?† â€Å"So Riley doesn’t need brains,† I reasoned. â€Å"He needs numbers.† Diego pursed his lips, considering. â€Å"Like chess. He’s not making knights and bishops.† â€Å"We’re just pawns,† I realized. We stared at each other again for a long minute. â€Å"I don’t want to think that,† Diego said. â€Å"So what do we do?† I asked, using the plural automatical y. Like we were already a team. He thought about my question for a second, seeming uneasy, and I regretted the â€Å"we.† But then he said, â€Å"What can we do when we don’t know what’s happening?† So he didn’t mind the team thing, which made me feel real y good in a way I didn’t remember ever feeling before. â€Å"I guess we keep our eyes open, pay attention, try to figure it out.† He nodded. â€Å"We need to think about everything Riley’s told us, everything he’s done.† He paused thoughtful y. â€Å"You know, I tried to hash some of this out with Riley once, but he couldn’t have cared less. Told me to keep my mind on more important things – like thirst. Which was al I could think about then, of course. He sent me out hunting, and I stopped worrying†¦.† I watched him thinking about Riley, his eyes unfocused as he relived the memory, and I wondered. Diego was my first friend in this life, but I wasn’t his. Suddenly his focus snapped back to me. â€Å"So what have we learned from Riley?† I concentrated, running through the last three months in my head. â€Å"He real y doesn’t tel us much, you know. Just the vampire basics.† â€Å"We’l have to listen more careful y.† We sat in silence, pondering this. I mostly thought about how much I didn’t know. And why hadn’t I worried about everything I didn’t know before now? It was like talking to Diego had cleared my head. For the first time in three months, blood was not the main thing in there. The silence lasted for a while. The black hole I’d felt funneling fresh air into the cave wasn’t black anymore. It was dark gray now and getting infinitesimal y lighter with each second. Diego noticed me eyeing it nervously. â€Å"Don’t worry,† he said. â€Å"Some dim light gets in here on sunny days. It doesn’t hurt.† He shrugged. I scooted closer to the hole in the floor, where the water was disappearing as the tide went out. â€Å"Seriously, Bree. I’ve been down here before during the day. I told Riley about this cave – and how it was mostly fil ed with water, and he said it was cool when I needed to get out of the madhouse. Anyway, do I look like I got singed?† I hesitated, thinking about how different his relationship with Riley was than mine. His eyebrows rose, waiting for an answer. â€Å"No,† I final y said. â€Å"But†¦Ã¢â‚¬  â€Å"Look,† he said impatiently. He crawled swiftly to the tunnel and stuck his arm in up to the shoulder. â€Å"Nothing.† I nodded once. â€Å"Relax! Do you want me to see how high I can go?† As he spoke, he stuck his head into the hole and started climbing. â€Å"Don’t, Diego.† He was already out of sight. â€Å"I’m relaxed, I swear.† He was laughing – it sounded like he was already several yards up the tunnel. I wanted to go after him, to grab his foot and yank him back, but I was frozen with stress. It would be stupid to risk my life to save some total stranger. But I hadn’t had anything close to a friend in forever. Already it would be hard to go back to having no one to talk to, after only one night. â€Å"No estoy quemando,† he cal ed down, his tone teasing. â€Å"Wait†¦ is that†¦? Ow! â€Å" â€Å"Diego?† I leaped across the cave and stuck my head into the tunnel. His face was right there, inches from mine. â€Å"Boo!† I flinched back from his proximity – just a reflex, old habit. â€Å"Funny,† I said dryly, moving away as he slid back into the cave. â€Å"You need to unwind, girl. I’ve looked into this, okay? Indirect sunlight doesn’t hurt.† â€Å"So you’re saying that I could just stand under a nice shady tree and be fine?† He hesitated for a minute, as if debating whether or not to tel me something, and then said quietly, â€Å"I did once.† I stared at him, waiting for the grin. Because this was a joke. It didn’t come. â€Å"Riley said†¦,† I started, and then my voice trailed off. â€Å"Yeah, I know what Riley said,† he agreed. â€Å"Maybe Riley doesn’t know as much as he says he does.† â€Å"But Shel y and Steve. Doug and Adam. That kid with the bright red hair. Al of them. They’re gone because they didn’t get back in time. Riley saw the ashes.† Diego’s brows pul ed together unhappily. How to cite The Short Second Life of Bree Tanner Chapters 4, Essay examples

Harriet tubman 2 Essay Example For Students

Harriet tubman 2 Essay Harriet Tubman, originally named Araminta Ross, was one of 11 children born to slaves Harriet Greene and Benjamin Ross on a plantation in Dorchester County, Maryland. She later adopted her mothers first name. Harriet was put to work at the age of five and served as a maid and a childrens nurse before becoming a field hand when she was 12. A year later, a white maneither her overseer or her masterhit her on the head with a heavy weight. The blow left her with permanent neurological damage, and she experienced sudden blackouts throughout the rest of her life. In 1844 she received permission from her master to marry John Tubman, a free black man. For the next five years Harriet Tubman lived in a state of semi-slavery: she remained legally a slave, but her master allowed her to live with her husband. However, the death of her master in 1847, followed by the death of his young son and heir in 1849, made Tubmans status uncertain. Amid rumors that the familys slaves would be sold to settle the estate, Tubman fled to the North and freedom. Her husband remained in Maryland. In 1849 Harriet Tubman moved to Pennsylvania, but returned to Maryland two years later hoping to persuade her husband to come North with her. By this time John Tubman had remarried. Harriet did not marry again until after Tubmans death. In Pennsylvania, Harriet Tubman joined the abolitionist cause, working to end slavery. She decided to become a conductor on the Underground Railroad, a network of antislavery activists who helped slaves escape from the South. On her first trip in 1850, Tubman brought her own sister and her sisters two children out of slavery in Maryland. In 1851 she rescued her brother, and in 1857 returned to Maryland to guide her aged parents to freedom. Over a period of ten years Tubman made an estimated 19 expeditions into the South and personally escorted about 300 slaves to the North. The Fugitive Slave Law of 1850 had created federal commissioners in every county to assist in the return of runaways and provided harsh punishments for those convicted of helping slaves to escape. Harriet Tubman was a likely target of the law, so in 1851 she moved to Saint Catharines, a city in Ontario, Canada, that was the destination of many escaped slaves. By the late 1850s a number of Northern states passed personal liberty laws that protected the rights of fugitive slaves, so Tubman was able to purchase land and move with her parents to Auburn, New York, a center of antislavery sentiment. Tubman faced great danger guiding slaves to freedom, as Southerners offered large rewards for her capture. Tubman brilliantly used disguisessometimes posing as a deranged old man and, at other times, as an old womanto avoid suspicion when traveling in slave states. She carried a sleeping powder to stop babies from crying and always had a pistol to prevent her charges from backing out once the journey to freedom had begun. Tubman constantly changed her route and her method of operation, though she almost always began her escapes on Saturday night for two reasons. First, many masters did not make their slaves work on Sundays and thus might not miss them until Monday, when the runaways had already traveled a full day and a half. Second, newspapers advertising the escape would not be published until the beginning of the week, so by the time copies reached readers, Tubman and the fugitive slaves were likely to be close to their destination in the North. Tubman never lost any of her charges and seemed to have an unusual ability to find food and shelter during these hazardous missions. Among African Americans she came to be known as Moses, after the Biblical hero who led the Hebrews out of enslavement in Egypt. .uc87289196e8240dbd580ea7dc1282452 , .uc87289196e8240dbd580ea7dc1282452 .postImageUrl , .uc87289196e8240dbd580ea7dc1282452 .centered-text-area { min-height: 80px; position: relative; } .uc87289196e8240dbd580ea7dc1282452 , .uc87289196e8240dbd580ea7dc1282452:hover , .uc87289196e8240dbd580ea7dc1282452:visited , .uc87289196e8240dbd580ea7dc1282452:active { border:0!important; } .uc87289196e8240dbd580ea7dc1282452 .clearfix:after { content: ""; display: table; clear: both; } .uc87289196e8240dbd580ea7dc1282452 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uc87289196e8240dbd580ea7dc1282452:active , .uc87289196e8240dbd580ea7dc1282452:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uc87289196e8240dbd580ea7dc1282452 .centered-text-area { width: 100%; position: relative ; } .uc87289196e8240dbd580ea7dc1282452 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uc87289196e8240dbd580ea7dc1282452 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uc87289196e8240dbd580ea7dc1282452 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uc87289196e8240dbd580ea7dc1282452:hover .ctaButton { background-color: #34495E!important; } .uc87289196e8240dbd580ea7dc1282452 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uc87289196e8240dbd580ea7dc1282452 .uc87289196e8240dbd580ea7dc1282452-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uc87289196e8240dbd580ea7dc1282452:after { content: ""; display: block; clear: both; } READ: Boys Lives Essay Tubman also served as an inspiration to both white and black abolitionists. She worked closely with black antislavery activist William Still in Philadelphia and with Underground Railroad conductor Thomas Garrett, a Quaker who lived in Wilmington, Delaware. Abolitionist John Brown gave her the title General Tubman. She consulted with Brown on his plan to start an armed .

The Majesty Of Nuuanu Essay Research Paper free essay sample

The Majesty Of Nuuanu Essay, Research Paper On the island of Oahu, at the farthest ranges of emerald-garbed Nuuanu Valley is the Nuuanu Pali there # 8217 ; s a topographic point you can see to bask dense viridity forest, dramatic mountain-to-ocean positions, and a piece of Hawaiian history. Nuuanu is an country located on the southeasterly portion of the island and Pali is a Hawaiian word significance drop . Geting there is really simple if you # 8217 ; re coming from Honolulu. Get on H-1 expressway so take the Pali Highway off-ramp. Once on Pali Highway, follow the green marks alongside the route to make your finish. The drive should take about 15 to 20 proceedingss. Ladies, don # 8217 ; t have on a frock or skirt when sing the Pali because it # 8217 ; s really windy and you won # 8217 ; t bask yourself if you # 8217 ; re worrying about aliens seeing your underwear. Likewise, gentlemen, don # 8217 ; t wear chapeaus, loose dark glassess, or toupees to the site because when a strong blast of air current comes along, you may neer see your properties once more. We will write a custom essay sample on The Majesty Of Nuuanu Essay Research Paper or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Because of the air current, a jacket or jumper is recommended. Depending on the season, sporadic showers of rain are besides common. Make convey a camera, for the position is fabulous and you will non be disappointed. Nuuanu Pali is surrounded by dense forest heavy with wet. As you travel up Pali Highway, the houses begin to thin and the verdure begins to take over. During the winter and spring there are many waterfalls to be seen in the mountains. The trees, covered with moss and green writhing vines, block out the Sun and civilisation. The workss and vines seem to hold taken over everything except the asphalt route being driven on. All of a sudden, the forest terminals and a little unfastened parking batch appears. The sentinel is at the terminal of a paved paseo. On the sides of the paseo are a twosome of sellers. One seller sells Jerseies and custodies out booklets which educate people about the issue of Hawaiian Sovereignty. The other seller sells Polynesian humanistic disciplines and trades. As you stand at the sentinel, expression at the knife-edged ridges to your left and right. These cragged weaponries that embrace the win dward side as far north as Kualoa and as far south as Waimanalo are mere leftovers of Koolau mountain, they are landward wall of what once was a monolithic vent. Time and ocean tides have eroded and collapsed the offshore side of the vent. From the sentinel, many towns and topographic points of involvement can be seen. To the left is Kahaluu and the new H-3 expressway. Straight in front is Kaneohe and Kaneohe Bay. Olomana and Kailua are to the right. You can besides see Kaneohe Marine Corps Air Station, the Koolau and Pali golf classs, and Kapaa Quarry. The Koolau Mountains are amazing, olympian, and breathtaking. The blues of the ocean and sky blend together, doing it hard to state where the Earth ends and where the sky begins. Sometimes, the clouds and mist bead depression over the mountains and sheets of rain can be seen falling over the land and sea. Double and ternary rainbows are besides a familiar sight. The cold air current invariably blows and brings the aroma of rain, ferns, and moist Earth mixed together. Standing at that place, at the border of the drop, watching land, sea and sky semen together and feeling and hearing the tanning wind all about, it is easy to be transported back to a clip before concrete, cars, and pollution. More than 200 old ages ago, a great warrior head from the island of Hawaii named Kamehameha envisioned unifying all the Hawaiian islands. Many heads, including High Chief Kalanikupule from the island of Oahu did non portion in Kamehameha # 8217 ; s dream and decided to dispute him. In 1795, 1000s of Kamehameha # 8217 ; s warriors drove Kalanikupule and his ground forces up to Nuuanu Pali where many fell or fought to their deceases. Subsequently, in the early 1800s, the kamaaina would track the deadly Nuuanu Pali with kids, nutrient, and supplies tied to their dorsums. In 1897, a main road was built and during the building, workers found about 800 skulls and other castanetss at the underside of the drop # 8211 ; remains of the warriors who were defeated by Kamehameha. Many more betterments were made to the main road and now the old route is a boosting trail which branches off from the sentinel point.

Melting Ice Science Experiment

Melting Ice Science Experiment This is a fun, non-toxic project for kids of all ages. All you need is ice, salt, and food coloring. Materials You can use any type of salt for this project. Coarse salt, such as rock salt or sea salt, works great. Table salt is fine. Also, you could use other types of salt besides sodium chloride (NaCl). For example, Epsom salts are a good choice. You dont have to color the project, but its a lot of fun to use food coloring, water colors, or any water-based paint. You can use liquids or powders, whichever you have handy. Materials watersaltfood coloring (or watercolors or tempera paints) What To Do Make ice. You can use ice cubes for this project, but its nice to have larger pieces of ice for your experiment. Freeze water in shallow plastic containers such as disposable storage containers for sandwiches or leftovers. Only fill the containers part way to make relatively thin pieces of ice. The salt can melt holes all the way through thin pieces, making interesting ice tunnels.Keep the ice in the freezer until you are ready to experiment, then remove the blocks of ice and place them on a cookie sheet or in a shallow pan. If the ice doesnt want to come out, ts easy to remove ice from containers by running warm water around the bottom of the dish. Place the pieces of ice in a large pan or a cookie sheet. The ice will melt, so this keeps the project contained.Sprinkle salt onto the ice or make little salt piles on top of the pieces. Experiment!Dot the surface with coloring. The coloring doesnt color the frozen ice, but it follows the melting pattern. Youll be able to see channels, h oles, and tunnels in the ice, plus it looks pretty. You can add more salt and coloring, or not. Explore however you like. Clean Up This is a messy project. You can perform it outdoors or in a kitchen or bathroom. The coloring will stain hands, clothes, and surfaces. You can remove coloring from counters using a cleaner with bleach. How It Works Very young kids will like to explore and may not care too much about the science, but you can discuss erosion and the shapes formed by running water. The salt lowers the freezing point of water through a process called freezing point depression. The ice starts to melt, making liquid water. Salt dissolves in the water, adding ions that increase the temperature at which the water could re-freeze. As the ice melts, energy is drawn from the water, making it colder. Salt is used in ice cream makers for this reason. It makes the ice cream cold enough to freeze. Did you notice how the water feels colder than the ice cube? The ice exposed to the salty water melts faster than other ice, so holes and channels form.

Lab 2 Essay Example | Topics and Well Written Essays - 1250 words

Lab 2 - Essay Example Bases cause the litmus to turn blue. Strength of a base is dependent on concentration of OH- ions produced. On the pH scale, basicity of a substance increases from 7 to 14: 7 being neutral and 14 being strongest base (one that generates maximum OH- ions when dissolved). Name two acid and bases that you often use. Acids: Milk, Orange Juice Bases: Soap, Tooth paste Cube Dimensions Surface Area (cm2) Volume (cm3) Surface Area : Volume Time Required for Complete Color Change Distance of Diffusion 1 cm X 1 cm X 1 cm 6 1 6:1 3 min 0.50 cm 1 cm X 2 cm X 2 cm 16 4 4:1 2 min 50 sec 0.30 cm 1 cm X 1 cm X 6 cm 36 6 6:1 2 min 42 sec 0.48 cm How did the surface area effect the diffusion of the cube? What about the volume? What about the surface area to volume ratio? Which of these had the greatest effect on the diffusion of the cube? Time required for complete color change is found to be approximately same for all three cubes (average time: 2 minutes 50 seconds) which concludes that rate of diffu sion of vinegar into the agar is same irrespective of shape and size. Further, volume had no impact on the time required for color change. No regular trend has been observed for distance of diffusion of vinegar inside the agar with respect to surface area or volume, when each is considered alone. Ideally, greater distance of diffusion should have been found in Cube B ( 1 cm X 2 cm X 2 cm) as compared to Cube A ( 1 cm X 1 cm X 1 cm) as it has the greater surface area (larger surface area enhances amount of diffusion); however, the irregular pattern reveals that there is a third factor that has a direct bearing on the distance of diffusion. Studying the results of the experiment, it becomes evident that surface area to volume ratio is the single parameter that majorly affects the amount of diffusion of vinegar into the agar. Cube A ( 1 cm X 1 cm X 1 cm) and Cube C (1 cm X 1 cm X 6 cm) having same surface area to volume ratio yield the same distance of diffusion. On the other hand, cub e B ( 1 cm x 2 cm x 2cm) tails at 0.3 cm. Even though greater amount of vinegar diffuses in to cube B than in cube A due to greater surface area, a larger time period is required for it to reach the center. In conclusion, the experiment demonstrates that depth of diffusion is lesser for materials having smaller surface areas to volume ratio than that with higher surface area to volume ratio. How does this experiment demonstrate the need for larger cells to divide? A cell meets its requirements for growth, repair and removal of waste materials through its cell membrane, the amount of transfer directly relating to its surface area. More so, the extent of movement of substances into a cell-towards its center- depends upon its size and volume. An increase in cell size is accompanied with an increase in requirements of the cell. More nutrients need to be diffused in and a greater amount of waste materials require to be diffused out. Consequently, a mechanism needs to be established that would allow a rapid transfer of substances through the cell membrane. As the cell is grows uncontrollably without division, the surface area to volume ratio decreases. This limits the distance to which substances diffuse into the cell, posing a restriction to the functionality of various components of the cell-especially those located towards the center. To counter this, it

MGT Essay Example | Topics and Well Written Essays - 500 words

MGT - Essay Example He also brought to our notice about Hassan and Khalifa from MGT3710 class. Throughout the conversation all the group member appeared to be very active and motivated to give their best. We decided to have our 1st group meeting in the next class. On 29th January, we had our first meeting in the class at about 11:35 am. We had a new member added to the group. Along with the new member the rest of the group was informed and instructed about the job regarding 3710 class. The group members were asked to advise and supervise the 3710 class but not give them any ideas. Everyone in the group was comfortable with the given information. The groups mission was to collect 1000$ which will ultimately go to the SEED Program. We had two things to be worked upon, 1. To collect about 1000$ which will go to the business school for SEED Program and 2. To make the students of MGT3110 pass the finals. We started discussing amongst each other and brainstorming about different ideas. Many of us came up with unique ideas to be worked upon. As we were sharing and discussing the ideas we also started noting them down on a piece of paper. We started having individual reactions from the group member on each of the noted ideas which was a great help.

Branding Strategies Of Asda Marketing Essay

Branding Strategies Of Asda Marketing Essay Branding is a most important tool for any product or company to gain a long term market share. The aim of this study is to develop an understanding of branding and its implications in the retail market. This will include the concepts and practices of branding that are adopted by different retailers in the UK as well as the new challenges faced by these retailers in UK market. This research will identify the benefits of branding for suppliers, customers and for the retailers. I will identify the strategic approach which retailers in the UK can adopt as a role model to survive in a highly competitive market and this will include the survey of UK food and grocery retail market. I will also investigate how the changes in the market from the early beginning have changed the position of grocery supermarket chains. I will describe the in-depth branding strategies of ASDA, various operations of ASDAs stores and its competition with world-wide and UK retailers. This study will also identify and investigate the competitive position of ASDA amount other key players in UK such as TESCO, Sainsbury and Morrison. INTRODUCTION What is branding? According to the Websters dictionary a brand is defined as a mean of identification and an arbitrarily adapted name that is given by manufacturer to a product to distinguish it and it may be used and protected as trade name.  [1]   A brand is defined as a name, term, design or symbol or a combination of them intended to identify the goods and services that identifies and distinguishes a specific sellers product from a competitive product of another seller. It is also defined as a part of a product and services tangible features, the verbal indication that help customers to identify the products they want. It plays a vital role in assessment of a product or service and can add value to them. It is a word which is commonly referred to by advertisers and marketing people. Why it is important? People generally recognize a well-known brand even if they do not know about the company or its products/services. These are usually the name of businesses or the name of a product, although it can be the name of a feature or style of a product too. A good brand delivers the message clearly and motivates the buyers. There are few other terms which have been used to define branding such as brand name, brand mark, trade name or trade mark. Thus branding is very essential for companies and it is beneficial for buyers and customers. INDUSTRY BACKGROUND ASDA was formed in 1965 with a merger of two companies, Associated Dairies and the Asquith Brothers supermarket chain Queen. ASDA Stored Ltd was created a supermarket with its objectives to offer the customers permanently low prices. In 1999 ASDA was acquired by Wal-Mart Stores Inc., and ASDA became part of the worlds biggest and best retailer. Since then, ASDA also became Britains second largest supermarket. ASDA has now over 300 stores across the UK and employ 150,000 staff and its friendly service is as inextricably linked to the ASDA brand as their reputation for quality and service.  [2]   According to a recent survey, as of 1st August 2010 ASDA has 376 locations with operating income of  £638 million and ranking as second largest supermarket chain in the UK. ASDA Group Ltd., operates as one of the largest food retailers in the United Kingdom. The companys stores sell a wide variety of merchandise including food and apparel, along with house wares, music, videos and books. The company once known as a diary conglomerate was acquired by Wal-Mart Inc. in 1999. Under its new parents guidance, ASDA has been adding pharmacies, opticians, jewelry and photo departments to its stores.  [3]   ASDAS BRANDING STRATEGY According to a survey in 2004 which shows the key figures of the UK retail market, states that UK retail sales reached approximately  £246 billion in 2004. This shows that retail industry, generally, continues to show positive signs of growth. The retail industry in any country is generally a very active, fast changing sector. Thus it comprises one of the main sectors in the economy of a country, in terms of transactions and turnover; as a result, it is a highly competitive and sophisticated industry. My research proposal is about the importance of branding in retail market particularly in the UK retail, food and grocery market. I will identify the branding strategy of ASDA and its market share in the UK retail sector. Currently ASDA is using one strategy which is: In September 2010 ASDA announced that it is going to re-launch its mid-tier private label range under the new Chosen by You brand name in a bid to improve perceptions of the quality of its food. This new rang is a part of a  £100m investment which includes 200,000 UK consumers taste testing and benchmarking the products.  [4]   And now ASDA has also decided to launch their new opticians business adopting similar logos and using slogans making indirect references to the chain. ASDA ran a campaign featuring the two slogans: Be a real spec saver at ASDA Spec savings at ASDA  [5]   These strategies are helping and will help ASDA to gain consumers satisfaction. Although ASDA is already getting continuous growth with the diversification and extension of its existing stores but the retail market has become more competitive and having less market share can affect the overall ranking and position of ASDA in the international market. Therefore I will analyse and evaluate the strategic position of ASDA in comparison to other UK retailers and in conclusion there will be future strategic options suggested which aimed to strengthen its position in the highly competitive market and to gain customers satisfaction and loyalty. While using the same brand name, ASDA is also offering financial services to its customers which include: Insurance Credit cards and loans Savings Motor breakdown cover Energy supplying According a recent report at BBC (27 May 2010) ASDA has also announced plans to buy Netto for  £778m. Netto has 193 stores in the UK which will continue to trade under the Netto name for the time being but will come under the ASDA brand by mid-2011.  [6]   ASDA is continuously promoting its brand strategy and has announced that its customers will benefit from low prices on a significantly broader range of quality products, complemented by the wide range of services ASDA offer at all their small stores (ASDA Chief Executive Andy Clarke). ASDA brand George was bought by ASDA in 1995, George was started in 1990 by George Davies and it was the first supermarket clothing brand. Thus George grew and become the largest clothing retailer by volume in the UK today. This brand is also traded internationally by Wal-Mart. RESEARCH OBJECTIVES The core idea of this research to analyze the different strategies ASDA is using for its branding to compete with all the supermarkets within UK to capture a large portion of market share in retail and other relative industries. This research will also throw light on the factors to identify how these branding strategies affect customers behaviour and why they chose ASDA as compare to all other supermarkets in UK. Without an appropriate set of objectives, you can end up not only with a misguided strategy, but with an unrealistic set of goals. Increasing brand awareness for a product that already has a baseline awareness of 99 percent, for example, can be virtually impossible. If you set the wrong objectives, you set yourself up for failure (Graham 2001).  [7]   This research will emphasize the practices of ASDAs brand objectives how ASDA is using its branding to get customers loyalty and trust within the competitive market where its main rivals TESCO, Sainsbury, Morison, Marks Spenser are operating side by side as strong competitor. ASDAs brand objectives are that it is comprised of ASDAs personality, image, core competencies and characteristics. ASDAs basic framework of its brand is to pursue to put an impression on its customers that describe the company to other people. ASDA is following the strategy of its branding to build a strong credibility and have more influence on the market and to motivate customers to shop at ASDAs stores. ASDAs objectives are to be looked as a leader and not as a follower. I will explore and find out that how ASDA is defining its objectives with specific timelines and how it has been developing plans of action to achieve those objectives. RESEARCH QUESTIONS Why branding is important and what ASDA wants from its brand to do? What does ASDA wants others to know and say about its products? How ASDA can retain its top ranking position in the UK retail market? RESEARCH AIMS Identify different retail brands in UK Identify current branding strategy of ASDA Review market share of ASDA in UK retail market Analysis of competitors of ASDA Study of future practices of ASDA Recommend improved strategy for ASDA to retain its top ranking position in the UK retail market. LITERATURE REVIEW The central concern of brand building literature experienced a dramatic shift in the last decade. Branding and the role of brands, as traditionally understood, were subject to constant review and redefinition. A traditional definition of a brand was: the name, associated with one or more items in the product line, which is used to identify the source of character of the item(s) (Kotler 2000, p. 396). A literature review is very important and critical for the justification of the proposed research in order to find out different factors to identify the research area and to clarify questions of the chosen research topic (Saunders, 2007). Aaker and Joachmisthaler (2000) argued the traditional branding model where a brand management team was liable for creating and coordinating the brands management program. In these circumstances, the brand manager was not high in the companys hierarchy; his focus was the short-term financial results of single brands and single products in single markets. The basic objective was the coordination with the manufacturing and sales departments in order to solve any problem concerning sales and market share. With this strategy the responsibility of the brand was solely the concern of the marketing department (Davis 2002). In general, most companies thought that focusing on the latest and greatest advertising campaign meant focusing on the brand (Davis and Dunn 2002). The model itself was tactical and reactive rather than strategic and visionary (Aaker and Joachimsthaler 2000). The brand was always referred to as a series of tactics and never like strategy (Davis and Dunn 2002). Brand is defined as a name, term, symbol, design or any other feature or a combination of any of them. Branding is used to define, or is proposed to identify the goods or services of one seller and distinct it from those of other sellers. Branding helps to differentiate ones service from those of its competitors. It plays vital role in assessment of product and can add value to a product. It is therefore an intimate aspect of product strategy. Therefore In developing a marketing strategy for individual products, the seller has to tackle the issue of branding. According to Peter Doyle; Brands are at the very heart of marketing. When a company creates a strong brand it attracts customers preference and builds a defensive wall against competition. Marketers and sellers make different strategies for their products and most of these are associated with branding. These decisions include how to create brands, how to choose brand names, brand marks, trademarks and trade names. A brand may identify one item, a family of items or all items of that seller. Brand loyalty is an integral part of building a brand, as consumers usually have a choice of products in the same market segment, and so a successful company will use a way to keep consumers re-buying their product or coming back to their stores rather than going to their competitor. These brand loyalty-building efforts may come in the form of coupons and incentives such as many grocery chains use a technique of grocery discount cards or loss leaders, meant to draw consumers into the store, where they will hopefully buy products at discounted fare with a higher profit ratio (Kumar 2010).  [8]   SOURCES TO BE USED FOR DATA I will be using different scholars books written in different countries on branding, why it is important and work of researcher all over the world in this field. As branding is the most important factor of any business, organisation, product or service so there is a lot of information on the internet, journals and newspapers. Proper references from all the sources will be included in my work. I will also be conducting interviews from different Managers of ASDA, TESCO and Sainsbury including some customers in the stores to get much information regarding my subject and a practical experience which will help me writing a good conclusion to my proposed work. Data collection will consist of surveys, interviews and observation with ASDA Managers, employees and customers as well as journal logs from scholars. As suggested by Prof. Francis Knox I am planning to conduct multiple interviews with each participant in order to provide more in-depth data collection and opportunities for follow-up. I will utilize a qualitative evaluation for this research project leveraging subjective methods such as interviews and observations to collect substantive and relevant data. I hope that such a qualitative approach will be valuable here due to the varying experiences of the Managers and customers visiting ASDA. Recent research on subject matter will also be consulted to validate collected data. DATA ANALYSIS Data analysis is an important part of any topic as it gives an outline and understanding of the subject. In the same way I will analyse the collected data by comparing it with all the other competitors of ASDA to find out how ASDA is benefiting from its branding strategies and objectives. I believe that data analysis shows the different things discussed in topic and which one is most suitable and favourable according to the situation. Data can be collected from various sources and its analysis gives understanding and shape to the topic or field of interest. Collect necessary Data to answer questions Analyse Data Creating strategies to use results Reporting out on recommendations and conclusion RESEARCH METHODOLIGIES My research methodology requires gathering relevant data from the scholars books, online journals, newspapers and internet and to compile the databases in order to analyze the material and to arrive at a more complete understanding of the importance of branding of a company or a product. The following chart can best represent how research methodology work: Source: http://www.clientopinions.com/pages/11/Research-Methodology/ My dissertation would be based upon primary and secondary sets of information available on branding within supermarkets and my research work will be based upon both qualitative and quantitative data, for example exploring the work of researcher on branding importance for supermarkets and conducting interviews with relevant employees working as Managers and customers of ASDA supermarket. In this research I will also include the current trends of branding in different countries of the world and especially in the UK. Questionnaires carried out during my research will help me to get the facts how big chains of supermarkets and other organisations are using their brand image to get a large portion of their respective markets. On the basis of all the relevant information available branding evaluation and conclusion will be carried out. The evaluation and conclusion will also include how and why ASDA branding is better comparing to its competitors and how ASDA can better use their branding strategy all over the world. The research approach is also constructive (Jarvinen 1999, Olkkonen 1993). The positivistic approach would have required a quantitative analysis of the system (Takala Helo 2000) which would be very difficult to accomplish without disclosing some confidential business information.  [9]   This nature of research is a process of finding information; analyzing, interpreting information to deal with questions which must have certain characteristics like be controlled, systematic, rigorous, valid and critical. My research will ideally be focused on primary and secondary research on ASDA brand name and image, which will enable me to get adequate knowledge and with the help of this awareness I will work on my dissertation with no trouble. I will be able to investigate the advantages of branding and will find out what can be the problems using a brand name/images in a most competitive market for a company. During this research proposal I found out that there is plenty of information available in the journals, books and on the internet specifically for ASDA and I will use that information in the dissertation to make it more clear and acceptable. With the help of this provided information I would be able to present this in a theoretical form including data chart, comparison diagrams etc, which will help to understand my subject simply. As mentioned earlier that brand is a most important tool for any company, product or service. There are so many products in the market who do not have proper brand name or image and these products disappear from the shelves after sometime. So in my research work I will explore few of those products and will compare the quality and price to ASDAs similar products, as this experiment will discover the importance of branding. EXPECTED OUTCOMES I consider that after having a detail study on brand name/image and its importance in the retail market and research on branding strategy of ASDA and its implementation, it will be helpful for me to suggest how ASDA can improve itself amongst its competitors in the United Kingdom. As we all know that branding is perhaps the most important fact of any business, beyond product, distribution, pricing and location for any company and this build a tangible trust and loyalty amongst the customers. Brand loyalty is an essential part of building a brand name/image as customers usually have a choice of similar products in the same market segment so a successful company like ASDA will come up with a way to keep customers re-buying their products or coming back to their store again and again rather than going to its competitors. During my dissertation while conducting different interviews and surveys I will find out how ASDA is successfully implementing its branding strategy and how it can more effectively improve this with my field work on this specific topic. So I conclude this proposal with acknowledging that if brand name is used properly, ASDA can keep the large share of the market. ASDA brand name is Saving you money every day, so as far ASDA is fulfilling the requirement of its brand name, there is no doubt that this big chain of supermarket will continue enjoying a large portion of the market share in the United Kingdom. During my research proposal I have found out that ASDA has improved its operations and thus it become the second largest supermarket in the United Kingdom and this is only because it has its long term branding strategies which reviewed on regular basis and the market is compared on weekly basis on the prices and quality of the product being sold at the similar stores in the country. SCHEDULE (DAILY TIME TABLE) Dissertation Working Process Start Date Finish Date 1. Introduction and history 01-01-2011 02-01-2011 2. Finalising aims/objectives and questionnaire 04-01-2011 06-01-2011 3. Draft a complete version of Literature review 08-01-2011 11-01-2011 4. Finalise Literature review 13-01-2010 17-01-2011 5. Revisit the methodology Literature 20-01-2011 24-01-2011 6. Finalising the research approach 26-01-2011 30-01-2011 7. Finalising research strategy and method 01-02-2011 03-02-2011 8. Finalising questionnaire and interviews 05-02-2011 08-02-2011 9. Entering and analysing the data 10-02-2011 12-02-2011 10. Update Literature if necessary 14-02-2011 15-02-2011 11. Completing the remaining work 17-02-2011 18-02-2011 12. Revise the draft make amendments format for submission 20-02-2011 22-02-2011 13. Write Reflective Document / add at the end of dissertation 24-02-2011 26-02-2011 14. Submit Dissertation Possible Submission Date: 31-03-2011

Competetive Nucleophiles Essay

Introduction: The purpose of this experiment was to compare the relative nucleophilicities of chloride ions and bromide ions in two different reactions. One reaction involved n-butyl alcohol and the other involved t-pentyl alcohol. We performed the reactions and compared the percentages of alkyl chloride and alkyl bromide in the product. To perform this experiment, we used methods including heating reaction mixture under reflux, extraction using a separatory funnel, drying with anhydrous sodium sulfate, and refractometry. Experiment Scheme: First, we prepared the solvent-nucleophile medium. We combined 44mL 7.7M sulfuric acid with 4.75g ammonium chloride and 8.75g ammonium bromide, and we heated the mixture with stirring to dissolve the salts. We put 17mL into a separatory funnel for use in the second reaction, and placed the rest into a reflux apparatus for our first reaction. We performed the first reaction of the competitive nucleophiles with 1-Butanol. We added 2.5mL of 1-butanol to the solvent-nucleophile medium in the reflux apparatus with a boiling stone and heated the mixture under reflux for 75 minutes. After reflux was completed, we allowed it to cool in an ice bath, and transferred the solution to a clean separatory funnel. The different phases separated, and we drained the lower aqueous layer. We added 5mL water to organic layer, mixed and collected the lower organic layer. We extracted the organic layer with 5mL sodium bicarbonate, drained organic layer and dried with anhydrous sodium sulfate. We decanted the alkyl halide solution and set it aside to be analyzed by refractometry. We performed the second reaction of competitive nucleophiles with 2-methyl-2-butanol. We measured 2.5mL of 2-methyl-2-butanol into the separatory funnel containing 17mL of the solvent-nucleophile medium. We swirled the mixture, venting occasionally until pressure equalized, then shook it vigorously with occasional venting for 2 minutes. We then allowed phases to separate. We drained the lower aqueous layer and poured the top organic layer into a small beaker containing 0.5g sodium bicarbonate. When bubbling stopped and clear liquid was obtained, we decanted the alkyl halide and began analysis by refractometry of the products from both reactions. By refractometry, we measured the refractive index of the products and used Equation 1 and 2 to calculate the percentages of each product (Pavia, Lampman, Kriz, and Engel, Organic Chemistry Laboratory Manual p. 47-50). Reaction 1 (Pavia, Lampman, Kriz, and Engel, Organic Chemistry Laboratory Manual p. 47-50) Discussion: In this experiment we used 2 nucleophiles, the bromide ion and the chloride ion. We performed 2 reactions with these nucleophiles in equimolar concentrations, and they competed with each other for the substrate. Normally, alcohols do not react well in nucleophilic substitution reactions because the hydroxide ion (a strong base) would need to be displaced, and it is not a good leaving group. For that reason, the substitution reaction must take place in acidic solution; the alcohol must first be protonated because water is a stable molecule and a better leaving group. After protonation, the substrate reacts by either the SN1 or SN2 mechanism. 1-Butanol will react by the SN2 mechanism because it is a primary alcohol while 2-methyl-2-butanol will react by the SN1 mechanism because it is a tertiary alcohol. In Reaction 1, the major product was the alkyl bromide and the minor product was the alkyl chloride because bromine is more reactive; bromide is a stronger nucleophile. In Reaction 2, there essentially was no major product because the alkyl bromide and alkyl chloride formed in nearly equal amounts; the product was racemic. This is because it followed the SN1 reaction mechanism. The rate determining step is the loss of the H2O molecule forming a carbocation, and this step does not require a nucleophile (Pavia, Lampman, Kriz, and Engel, Organic Chemistry Laboratory Manual p. 47-50). Important methods used in this experiment included heating reaction mixture under reflux, extraction using a separatory funnel, drying with anhydrous sodium sulfate, and refractometry. When heating under reflux, we used a condenser attached to the flask that we were heating. Under reflux, our system could heat the mixture to boiling and vapors condensed and drop back into the flask. We can heat our mixture for a long time at boiling point without losing any product. In refractometry, we measured the refractive index of our product mixture, which is the ratio of the speed of light in a vacuum to the speed of light in the media of interest. We can use our measured values with the standard values to calculate the percentages of alkyl chloride and alkyl bromide. Sources of error could include the extraction process and the reading of the refractive index values. During extraction, it is possible that the phases may not have completely separated or the reactants did not fully react to form products, so some of the reactants could possibly enter into our final mixture. When finding refractive index values, it is possible to have some error when reading the value. Overall, error did not have a huge effect on our results. We could improve the procedure by being very careful to remove the entire aqueous layer during extraction so none gets into our final product for refractometry testing. In conclusion, the experiment turned out well. Our results align with the expected results. We expected that the alkyl bromide will be the major product of Reaction 1 because it followed the SN2 mechanism, and we expected that the product from Reaction 2 would be a racemic mixture because it followed the SN1 mechanism. Questions: Bromide is a stronger nucleophile because the chlorine is more electronegative than bromine, so it holds electrons in closer. Bromine is less electronegative and has more electrons, and it is able to share unpaired electrons much more easily than chlorine. References ChemSpider Chemical Database. Royal Society of Chemistry, 4 July 2012. Web. Accessed 11 Sept. 2012. Sigma-Aldrich. Sigma-Aldrich. 2012. Web. Accessed 11 Sept. 2012. Pavia, Lampman, Kriz, and Engel. Organic Chemistry Laboratory Manual. Cengage Learning: Mason, OH, 2009. Print.

The Debate Over Essay Letter Samples

The Debate Over Essay Letter Samples Type of Essay Letter Samples If you don't, it is possible to actually hurt your odds of admission. Even letters that convincingly demonstrate why the applicant is a fantastic fit for the position may not work if dozens of different applicants can demonstrate they're fantastic fits, too. A fantastic starting point is to examine some templates for motivational letters in your favorite field, to observe how they're structured, and what key points you will need to cover. Stating the rate of interest you're searching for gives them even more of a reason to accept you, since you have determined the rate of interest it is possible to handle by yourself. The New Angle On Essay Letter Samples Just Released There's no need to share any personal details about yourself or your family within it. You can't resolve a marriage by living before. A marriage coach isn't the exact thing for a marriage counselor or a couples counselor. A seasoned marriage coach is going to have the resources to achieve that. Hold his Attention Make certain to be interesting once you speak to him. In spite of the difficulty of writing a good motivational letter, it is a fundamental skill in the modern jobs market after you leave full-time education, you will need to compose motivational letters to prospective employers. Our teachers are going to be able to help answer any questions that may have. Lots of people said that graduating would be trying for me because I didn't know the language and was just beginning to learn English. The Advantages of Essay Letter Samples At did you consider the book. Writing a novel is quite easy. Monthly, you're most likely to finish a single book study on an accredited fictional book. There's more than one way to complete a book report. It's possible to also see Business Letters. You are able to also see Marketing Letters. Writing an excellent business letter can take some time and energy. Since twelve is the range of letters that most pilgrims receive anyway, we ask sponsors to prevent the norm for the interest of their pilgrims at the cost of others. Don't forget, you've got to explain your selection of subject, and your selection of institution. The one below is an example that may be modified to fit various conditions. So take very great care when writing these sorts of letters. Essay Letter Samples Can Be Fun for Everyone Writing a letter to him is frequently a fantastic approach as it makes it possible for you time to gather your ideas and express them in a means that's non-confrontational. Consider the way you can probably recall situations where gentle response managed to stave off wrath. Therapy would likewise help you discover what you're attempting to save. Here's What I Know About Essay Letter Samples Prove that you're a Good Person When you see your ex, always make sure you demonstrate that you're a great individual. Writing thank you letters is recommended if you wish to nurture your professional relationships. It is vital your cover letter be tailored to every position you're applying to. The student's letter of introduction can be found in Word format and can be readily edited to suit the wants and necessities of the user. What You Can Do About Essay Letter Samples Starting in the Next Nine Minutes The very first step to writing a wonderful pros and cons essay is knowing just what it is. Your essay, however, should not only be a list of advantages and disadvantages. Ask three distinct experts what a personal essay is and you will likely get three unique answers. In most instances, internship essays revolve around elaborating reasons that make you a nice candidate for this program. Also a few of these letters could be needed later if the individual ends up being fired or should they opt to go to court over the situation. You always ought to have a comprehension of what you want to modify so as to start another relationship with your ex. Deciding in the event you should reunite with your ex can be an extremely tricky choice to make. The important point to keep in mind is that your relationship failed once before, and you have to be cautious if deciding to rekindle the relationship. The True Meaning of Essay Letter Samples Sample letters are given for every person to comprehend what all information should form a component of the letter type and after that it can be customized. A phoneme may also be represented by three letters, referred to as a trigraph. It is crucial to select the appropriate wording and to incorporate the correct quantity of detail. What You Need to Know About Essay Letter Samples Therefore, you've resolved to proceed. Letter frequencies vary in different sorts of writing. A good way to let them find out is to provide a sample, a taster, of your goods or solutions. When you're asking for a job which has been posted by a business that's hiring, you will use the application l etter style. The letter gives detailed info on why you're qualified for the job that you are applying for. A covering letter is the one which accompanies your CV when you're applying for employment. The majority of the moment, writing that letter includes minimal risk. There isn't any use in wasting time if you both are prepared to provide the relationship another shot. Two weeks is the normal period of time from when you announce you're leaving to your final day at your work. It's advisable since it provides you time to rethink what you wish to say to him.

Exploration of Romanticism in Poetry Essay - 967 Words

Exploration of Romanticism in Poetry The poems I will be describing date back to the Romanticism period of time. The word romanticism originally originates from the Romans. This era started in 1780AD. Previous to this period of time, there was an era of science and fact. This was known as the era of enlightenment. This is the purpose of the romantic era, which still exists today. It was to acquire an escape from the science and realistic way of life. There are many different well known poets of this era. For example there is John Keats, William Blake, William Wordsworth and many more. These poets all had romanticism exposed in a variety of ways. As well as the traditional sense of love, there are†¦show more content†¦The tigers power is fatally dangerous and here the poet is saying that God has created such a powerful beast and to represent his power, the tiger may be another form of God. Transcendence is represented by wings. The wings symbolise the uplifting that God can generate. The poet goes on to anoth er romantic aspect. This aspect being cosmic. When the stars threw down their spears and waterd heaven with their tears he mentions stars with spears which is a form of personification, which draws a picture of stars shining brightly, almost as if they are throwing down the rays of light. there is also a comparison with tears and heavens. This is an affective compassion because heaven is usually associated with pure souls and is also a religious aspect, however is said to be waterd by tears. This seems to be affective to the reader as although the poet is talking about tears, it still feels tranquil. The poem concludes with a repetition which is another reference to God and religion, and also a reference to the tigers beauty. The second poem that I will analyse is called So Well Go No More A - Roving by George Byron. George Byron was also well known as Lord Byron. Lord Byron was born in 1788 and died in the year 1824. 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