Branding Strategies Of Asda Marketing Essay

Branding Strategies Of Asda Marketing Essay Branding is a most important tool for any product or company to gain a long term market share. The aim of this study is to develop an understanding of branding and its implications in the retail market. This will include the concepts and practices of branding that are adopted by different retailers in the UK as well as the new challenges faced by these retailers in UK market. This research will identify the benefits of branding for suppliers, customers and for the retailers. I will identify the strategic approach which retailers in the UK can adopt as a role model to survive in a highly competitive market and this will include the survey of UK food and grocery retail market. I will also investigate how the changes in the market from the early beginning have changed the position of grocery supermarket chains. I will describe the in-depth branding strategies of ASDA, various operations of ASDAs stores and its competition with world-wide and UK retailers. This study will also identify and investigate the competitive position of ASDA amount other key players in UK such as TESCO, Sainsbury and Morrison. INTRODUCTION What is branding? According to the Websters dictionary a brand is defined as a mean of identification and an arbitrarily adapted name that is given by manufacturer to a product to distinguish it and it may be used and protected as trade name.  [1]   A brand is defined as a name, term, design or symbol or a combination of them intended to identify the goods and services that identifies and distinguishes a specific sellers product from a competitive product of another seller. It is also defined as a part of a product and services tangible features, the verbal indication that help customers to identify the products they want. It plays a vital role in assessment of a product or service and can add value to them. It is a word which is commonly referred to by advertisers and marketing people. Why it is important? People generally recognize a well-known brand even if they do not know about the company or its products/services. These are usually the name of businesses or the name of a product, although it can be the name of a feature or style of a product too. A good brand delivers the message clearly and motivates the buyers. There are few other terms which have been used to define branding such as brand name, brand mark, trade name or trade mark. Thus branding is very essential for companies and it is beneficial for buyers and customers. INDUSTRY BACKGROUND ASDA was formed in 1965 with a merger of two companies, Associated Dairies and the Asquith Brothers supermarket chain Queen. ASDA Stored Ltd was created a supermarket with its objectives to offer the customers permanently low prices. In 1999 ASDA was acquired by Wal-Mart Stores Inc., and ASDA became part of the worlds biggest and best retailer. Since then, ASDA also became Britains second largest supermarket. ASDA has now over 300 stores across the UK and employ 150,000 staff and its friendly service is as inextricably linked to the ASDA brand as their reputation for quality and service.  [2]   According to a recent survey, as of 1st August 2010 ASDA has 376 locations with operating income of  £638 million and ranking as second largest supermarket chain in the UK. ASDA Group Ltd., operates as one of the largest food retailers in the United Kingdom. The companys stores sell a wide variety of merchandise including food and apparel, along with house wares, music, videos and books. The company once known as a diary conglomerate was acquired by Wal-Mart Inc. in 1999. Under its new parents guidance, ASDA has been adding pharmacies, opticians, jewelry and photo departments to its stores.  [3]   ASDAS BRANDING STRATEGY According to a survey in 2004 which shows the key figures of the UK retail market, states that UK retail sales reached approximately  £246 billion in 2004. This shows that retail industry, generally, continues to show positive signs of growth. The retail industry in any country is generally a very active, fast changing sector. Thus it comprises one of the main sectors in the economy of a country, in terms of transactions and turnover; as a result, it is a highly competitive and sophisticated industry. My research proposal is about the importance of branding in retail market particularly in the UK retail, food and grocery market. I will identify the branding strategy of ASDA and its market share in the UK retail sector. Currently ASDA is using one strategy which is: In September 2010 ASDA announced that it is going to re-launch its mid-tier private label range under the new Chosen by You brand name in a bid to improve perceptions of the quality of its food. This new rang is a part of a  £100m investment which includes 200,000 UK consumers taste testing and benchmarking the products.  [4]   And now ASDA has also decided to launch their new opticians business adopting similar logos and using slogans making indirect references to the chain. ASDA ran a campaign featuring the two slogans: Be a real spec saver at ASDA Spec savings at ASDA  [5]   These strategies are helping and will help ASDA to gain consumers satisfaction. Although ASDA is already getting continuous growth with the diversification and extension of its existing stores but the retail market has become more competitive and having less market share can affect the overall ranking and position of ASDA in the international market. Therefore I will analyse and evaluate the strategic position of ASDA in comparison to other UK retailers and in conclusion there will be future strategic options suggested which aimed to strengthen its position in the highly competitive market and to gain customers satisfaction and loyalty. While using the same brand name, ASDA is also offering financial services to its customers which include: Insurance Credit cards and loans Savings Motor breakdown cover Energy supplying According a recent report at BBC (27 May 2010) ASDA has also announced plans to buy Netto for  £778m. Netto has 193 stores in the UK which will continue to trade under the Netto name for the time being but will come under the ASDA brand by mid-2011.  [6]   ASDA is continuously promoting its brand strategy and has announced that its customers will benefit from low prices on a significantly broader range of quality products, complemented by the wide range of services ASDA offer at all their small stores (ASDA Chief Executive Andy Clarke). ASDA brand George was bought by ASDA in 1995, George was started in 1990 by George Davies and it was the first supermarket clothing brand. Thus George grew and become the largest clothing retailer by volume in the UK today. This brand is also traded internationally by Wal-Mart. RESEARCH OBJECTIVES The core idea of this research to analyze the different strategies ASDA is using for its branding to compete with all the supermarkets within UK to capture a large portion of market share in retail and other relative industries. This research will also throw light on the factors to identify how these branding strategies affect customers behaviour and why they chose ASDA as compare to all other supermarkets in UK. Without an appropriate set of objectives, you can end up not only with a misguided strategy, but with an unrealistic set of goals. Increasing brand awareness for a product that already has a baseline awareness of 99 percent, for example, can be virtually impossible. If you set the wrong objectives, you set yourself up for failure (Graham 2001).  [7]   This research will emphasize the practices of ASDAs brand objectives how ASDA is using its branding to get customers loyalty and trust within the competitive market where its main rivals TESCO, Sainsbury, Morison, Marks Spenser are operating side by side as strong competitor. ASDAs brand objectives are that it is comprised of ASDAs personality, image, core competencies and characteristics. ASDAs basic framework of its brand is to pursue to put an impression on its customers that describe the company to other people. ASDA is following the strategy of its branding to build a strong credibility and have more influence on the market and to motivate customers to shop at ASDAs stores. ASDAs objectives are to be looked as a leader and not as a follower. I will explore and find out that how ASDA is defining its objectives with specific timelines and how it has been developing plans of action to achieve those objectives. RESEARCH QUESTIONS Why branding is important and what ASDA wants from its brand to do? What does ASDA wants others to know and say about its products? How ASDA can retain its top ranking position in the UK retail market? RESEARCH AIMS Identify different retail brands in UK Identify current branding strategy of ASDA Review market share of ASDA in UK retail market Analysis of competitors of ASDA Study of future practices of ASDA Recommend improved strategy for ASDA to retain its top ranking position in the UK retail market. LITERATURE REVIEW The central concern of brand building literature experienced a dramatic shift in the last decade. Branding and the role of brands, as traditionally understood, were subject to constant review and redefinition. A traditional definition of a brand was: the name, associated with one or more items in the product line, which is used to identify the source of character of the item(s) (Kotler 2000, p. 396). A literature review is very important and critical for the justification of the proposed research in order to find out different factors to identify the research area and to clarify questions of the chosen research topic (Saunders, 2007). Aaker and Joachmisthaler (2000) argued the traditional branding model where a brand management team was liable for creating and coordinating the brands management program. In these circumstances, the brand manager was not high in the companys hierarchy; his focus was the short-term financial results of single brands and single products in single markets. The basic objective was the coordination with the manufacturing and sales departments in order to solve any problem concerning sales and market share. With this strategy the responsibility of the brand was solely the concern of the marketing department (Davis 2002). In general, most companies thought that focusing on the latest and greatest advertising campaign meant focusing on the brand (Davis and Dunn 2002). The model itself was tactical and reactive rather than strategic and visionary (Aaker and Joachimsthaler 2000). The brand was always referred to as a series of tactics and never like strategy (Davis and Dunn 2002). Brand is defined as a name, term, symbol, design or any other feature or a combination of any of them. Branding is used to define, or is proposed to identify the goods or services of one seller and distinct it from those of other sellers. Branding helps to differentiate ones service from those of its competitors. It plays vital role in assessment of product and can add value to a product. It is therefore an intimate aspect of product strategy. Therefore In developing a marketing strategy for individual products, the seller has to tackle the issue of branding. According to Peter Doyle; Brands are at the very heart of marketing. When a company creates a strong brand it attracts customers preference and builds a defensive wall against competition. Marketers and sellers make different strategies for their products and most of these are associated with branding. These decisions include how to create brands, how to choose brand names, brand marks, trademarks and trade names. A brand may identify one item, a family of items or all items of that seller. Brand loyalty is an integral part of building a brand, as consumers usually have a choice of products in the same market segment, and so a successful company will use a way to keep consumers re-buying their product or coming back to their stores rather than going to their competitor. These brand loyalty-building efforts may come in the form of coupons and incentives such as many grocery chains use a technique of grocery discount cards or loss leaders, meant to draw consumers into the store, where they will hopefully buy products at discounted fare with a higher profit ratio (Kumar 2010).  [8]   SOURCES TO BE USED FOR DATA I will be using different scholars books written in different countries on branding, why it is important and work of researcher all over the world in this field. As branding is the most important factor of any business, organisation, product or service so there is a lot of information on the internet, journals and newspapers. Proper references from all the sources will be included in my work. I will also be conducting interviews from different Managers of ASDA, TESCO and Sainsbury including some customers in the stores to get much information regarding my subject and a practical experience which will help me writing a good conclusion to my proposed work. Data collection will consist of surveys, interviews and observation with ASDA Managers, employees and customers as well as journal logs from scholars. As suggested by Prof. Francis Knox I am planning to conduct multiple interviews with each participant in order to provide more in-depth data collection and opportunities for follow-up. I will utilize a qualitative evaluation for this research project leveraging subjective methods such as interviews and observations to collect substantive and relevant data. I hope that such a qualitative approach will be valuable here due to the varying experiences of the Managers and customers visiting ASDA. Recent research on subject matter will also be consulted to validate collected data. DATA ANALYSIS Data analysis is an important part of any topic as it gives an outline and understanding of the subject. In the same way I will analyse the collected data by comparing it with all the other competitors of ASDA to find out how ASDA is benefiting from its branding strategies and objectives. I believe that data analysis shows the different things discussed in topic and which one is most suitable and favourable according to the situation. Data can be collected from various sources and its analysis gives understanding and shape to the topic or field of interest. Collect necessary Data to answer questions Analyse Data Creating strategies to use results Reporting out on recommendations and conclusion RESEARCH METHODOLIGIES My research methodology requires gathering relevant data from the scholars books, online journals, newspapers and internet and to compile the databases in order to analyze the material and to arrive at a more complete understanding of the importance of branding of a company or a product. The following chart can best represent how research methodology work: Source: http://www.clientopinions.com/pages/11/Research-Methodology/ My dissertation would be based upon primary and secondary sets of information available on branding within supermarkets and my research work will be based upon both qualitative and quantitative data, for example exploring the work of researcher on branding importance for supermarkets and conducting interviews with relevant employees working as Managers and customers of ASDA supermarket. In this research I will also include the current trends of branding in different countries of the world and especially in the UK. Questionnaires carried out during my research will help me to get the facts how big chains of supermarkets and other organisations are using their brand image to get a large portion of their respective markets. On the basis of all the relevant information available branding evaluation and conclusion will be carried out. The evaluation and conclusion will also include how and why ASDA branding is better comparing to its competitors and how ASDA can better use their branding strategy all over the world. The research approach is also constructive (Jarvinen 1999, Olkkonen 1993). The positivistic approach would have required a quantitative analysis of the system (Takala Helo 2000) which would be very difficult to accomplish without disclosing some confidential business information.  [9]   This nature of research is a process of finding information; analyzing, interpreting information to deal with questions which must have certain characteristics like be controlled, systematic, rigorous, valid and critical. My research will ideally be focused on primary and secondary research on ASDA brand name and image, which will enable me to get adequate knowledge and with the help of this awareness I will work on my dissertation with no trouble. I will be able to investigate the advantages of branding and will find out what can be the problems using a brand name/images in a most competitive market for a company. During this research proposal I found out that there is plenty of information available in the journals, books and on the internet specifically for ASDA and I will use that information in the dissertation to make it more clear and acceptable. With the help of this provided information I would be able to present this in a theoretical form including data chart, comparison diagrams etc, which will help to understand my subject simply. As mentioned earlier that brand is a most important tool for any company, product or service. There are so many products in the market who do not have proper brand name or image and these products disappear from the shelves after sometime. So in my research work I will explore few of those products and will compare the quality and price to ASDAs similar products, as this experiment will discover the importance of branding. EXPECTED OUTCOMES I consider that after having a detail study on brand name/image and its importance in the retail market and research on branding strategy of ASDA and its implementation, it will be helpful for me to suggest how ASDA can improve itself amongst its competitors in the United Kingdom. As we all know that branding is perhaps the most important fact of any business, beyond product, distribution, pricing and location for any company and this build a tangible trust and loyalty amongst the customers. Brand loyalty is an essential part of building a brand name/image as customers usually have a choice of similar products in the same market segment so a successful company like ASDA will come up with a way to keep customers re-buying their products or coming back to their store again and again rather than going to its competitors. During my dissertation while conducting different interviews and surveys I will find out how ASDA is successfully implementing its branding strategy and how it can more effectively improve this with my field work on this specific topic. So I conclude this proposal with acknowledging that if brand name is used properly, ASDA can keep the large share of the market. ASDA brand name is Saving you money every day, so as far ASDA is fulfilling the requirement of its brand name, there is no doubt that this big chain of supermarket will continue enjoying a large portion of the market share in the United Kingdom. During my research proposal I have found out that ASDA has improved its operations and thus it become the second largest supermarket in the United Kingdom and this is only because it has its long term branding strategies which reviewed on regular basis and the market is compared on weekly basis on the prices and quality of the product being sold at the similar stores in the country. SCHEDULE (DAILY TIME TABLE) Dissertation Working Process Start Date Finish Date 1. Introduction and history 01-01-2011 02-01-2011 2. Finalising aims/objectives and questionnaire 04-01-2011 06-01-2011 3. Draft a complete version of Literature review 08-01-2011 11-01-2011 4. Finalise Literature review 13-01-2010 17-01-2011 5. Revisit the methodology Literature 20-01-2011 24-01-2011 6. Finalising the research approach 26-01-2011 30-01-2011 7. Finalising research strategy and method 01-02-2011 03-02-2011 8. Finalising questionnaire and interviews 05-02-2011 08-02-2011 9. Entering and analysing the data 10-02-2011 12-02-2011 10. Update Literature if necessary 14-02-2011 15-02-2011 11. Completing the remaining work 17-02-2011 18-02-2011 12. Revise the draft make amendments format for submission 20-02-2011 22-02-2011 13. Write Reflective Document / add at the end of dissertation 24-02-2011 26-02-2011 14. Submit Dissertation Possible Submission Date: 31-03-2011

Competetive Nucleophiles Essay

Introduction: The purpose of this experiment was to compare the relative nucleophilicities of chloride ions and bromide ions in two different reactions. One reaction involved n-butyl alcohol and the other involved t-pentyl alcohol. We performed the reactions and compared the percentages of alkyl chloride and alkyl bromide in the product. To perform this experiment, we used methods including heating reaction mixture under reflux, extraction using a separatory funnel, drying with anhydrous sodium sulfate, and refractometry. Experiment Scheme: First, we prepared the solvent-nucleophile medium. We combined 44mL 7.7M sulfuric acid with 4.75g ammonium chloride and 8.75g ammonium bromide, and we heated the mixture with stirring to dissolve the salts. We put 17mL into a separatory funnel for use in the second reaction, and placed the rest into a reflux apparatus for our first reaction. We performed the first reaction of the competitive nucleophiles with 1-Butanol. We added 2.5mL of 1-butanol to the solvent-nucleophile medium in the reflux apparatus with a boiling stone and heated the mixture under reflux for 75 minutes. After reflux was completed, we allowed it to cool in an ice bath, and transferred the solution to a clean separatory funnel. The different phases separated, and we drained the lower aqueous layer. We added 5mL water to organic layer, mixed and collected the lower organic layer. We extracted the organic layer with 5mL sodium bicarbonate, drained organic layer and dried with anhydrous sodium sulfate. We decanted the alkyl halide solution and set it aside to be analyzed by refractometry. We performed the second reaction of competitive nucleophiles with 2-methyl-2-butanol. We measured 2.5mL of 2-methyl-2-butanol into the separatory funnel containing 17mL of the solvent-nucleophile medium. We swirled the mixture, venting occasionally until pressure equalized, then shook it vigorously with occasional venting for 2 minutes. We then allowed phases to separate. We drained the lower aqueous layer and poured the top organic layer into a small beaker containing 0.5g sodium bicarbonate. When bubbling stopped and clear liquid was obtained, we decanted the alkyl halide and began analysis by refractometry of the products from both reactions. By refractometry, we measured the refractive index of the products and used Equation 1 and 2 to calculate the percentages of each product (Pavia, Lampman, Kriz, and Engel, Organic Chemistry Laboratory Manual p. 47-50). Reaction 1 (Pavia, Lampman, Kriz, and Engel, Organic Chemistry Laboratory Manual p. 47-50) Discussion: In this experiment we used 2 nucleophiles, the bromide ion and the chloride ion. We performed 2 reactions with these nucleophiles in equimolar concentrations, and they competed with each other for the substrate. Normally, alcohols do not react well in nucleophilic substitution reactions because the hydroxide ion (a strong base) would need to be displaced, and it is not a good leaving group. For that reason, the substitution reaction must take place in acidic solution; the alcohol must first be protonated because water is a stable molecule and a better leaving group. After protonation, the substrate reacts by either the SN1 or SN2 mechanism. 1-Butanol will react by the SN2 mechanism because it is a primary alcohol while 2-methyl-2-butanol will react by the SN1 mechanism because it is a tertiary alcohol. In Reaction 1, the major product was the alkyl bromide and the minor product was the alkyl chloride because bromine is more reactive; bromide is a stronger nucleophile. In Reaction 2, there essentially was no major product because the alkyl bromide and alkyl chloride formed in nearly equal amounts; the product was racemic. This is because it followed the SN1 reaction mechanism. The rate determining step is the loss of the H2O molecule forming a carbocation, and this step does not require a nucleophile (Pavia, Lampman, Kriz, and Engel, Organic Chemistry Laboratory Manual p. 47-50). Important methods used in this experiment included heating reaction mixture under reflux, extraction using a separatory funnel, drying with anhydrous sodium sulfate, and refractometry. When heating under reflux, we used a condenser attached to the flask that we were heating. Under reflux, our system could heat the mixture to boiling and vapors condensed and drop back into the flask. We can heat our mixture for a long time at boiling point without losing any product. In refractometry, we measured the refractive index of our product mixture, which is the ratio of the speed of light in a vacuum to the speed of light in the media of interest. We can use our measured values with the standard values to calculate the percentages of alkyl chloride and alkyl bromide. Sources of error could include the extraction process and the reading of the refractive index values. During extraction, it is possible that the phases may not have completely separated or the reactants did not fully react to form products, so some of the reactants could possibly enter into our final mixture. When finding refractive index values, it is possible to have some error when reading the value. Overall, error did not have a huge effect on our results. We could improve the procedure by being very careful to remove the entire aqueous layer during extraction so none gets into our final product for refractometry testing. In conclusion, the experiment turned out well. Our results align with the expected results. We expected that the alkyl bromide will be the major product of Reaction 1 because it followed the SN2 mechanism, and we expected that the product from Reaction 2 would be a racemic mixture because it followed the SN1 mechanism. Questions: Bromide is a stronger nucleophile because the chlorine is more electronegative than bromine, so it holds electrons in closer. Bromine is less electronegative and has more electrons, and it is able to share unpaired electrons much more easily than chlorine. References ChemSpider Chemical Database. Royal Society of Chemistry, 4 July 2012. Web. Accessed 11 Sept. 2012. Sigma-Aldrich. Sigma-Aldrich. 2012. Web. Accessed 11 Sept. 2012. Pavia, Lampman, Kriz, and Engel. Organic Chemistry Laboratory Manual. Cengage Learning: Mason, OH, 2009. Print.

The Debate Over Essay Letter Samples

The Debate Over Essay Letter Samples Type of Essay Letter Samples If you don't, it is possible to actually hurt your odds of admission. Even letters that convincingly demonstrate why the applicant is a fantastic fit for the position may not work if dozens of different applicants can demonstrate they're fantastic fits, too. A fantastic starting point is to examine some templates for motivational letters in your favorite field, to observe how they're structured, and what key points you will need to cover. Stating the rate of interest you're searching for gives them even more of a reason to accept you, since you have determined the rate of interest it is possible to handle by yourself. The New Angle On Essay Letter Samples Just Released There's no need to share any personal details about yourself or your family within it. You can't resolve a marriage by living before. A marriage coach isn't the exact thing for a marriage counselor or a couples counselor. A seasoned marriage coach is going to have the resources to achieve that. Hold his Attention Make certain to be interesting once you speak to him. In spite of the difficulty of writing a good motivational letter, it is a fundamental skill in the modern jobs market after you leave full-time education, you will need to compose motivational letters to prospective employers. Our teachers are going to be able to help answer any questions that may have. Lots of people said that graduating would be trying for me because I didn't know the language and was just beginning to learn English. The Advantages of Essay Letter Samples At did you consider the book. Writing a novel is quite easy. Monthly, you're most likely to finish a single book study on an accredited fictional book. There's more than one way to complete a book report. It's possible to also see Business Letters. You are able to also see Marketing Letters. Writing an excellent business letter can take some time and energy. Since twelve is the range of letters that most pilgrims receive anyway, we ask sponsors to prevent the norm for the interest of their pilgrims at the cost of others. Don't forget, you've got to explain your selection of subject, and your selection of institution. The one below is an example that may be modified to fit various conditions. So take very great care when writing these sorts of letters. Essay Letter Samples Can Be Fun for Everyone Writing a letter to him is frequently a fantastic approach as it makes it possible for you time to gather your ideas and express them in a means that's non-confrontational. Consider the way you can probably recall situations where gentle response managed to stave off wrath. Therapy would likewise help you discover what you're attempting to save. Here's What I Know About Essay Letter Samples Prove that you're a Good Person When you see your ex, always make sure you demonstrate that you're a great individual. 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You always ought to have a comprehension of what you want to modify so as to start another relationship with your ex. Deciding in the event you should reunite with your ex can be an extremely tricky choice to make. The important point to keep in mind is that your relationship failed once before, and you have to be cautious if deciding to rekindle the relationship. The True Meaning of Essay Letter Samples Sample letters are given for every person to comprehend what all information should form a component of the letter type and after that it can be customized. A phoneme may also be represented by three letters, referred to as a trigraph. It is crucial to select the appropriate wording and to incorporate the correct quantity of detail. What You Need to Know About Essay Letter Samples Therefore, you've resolved to proceed. Letter frequencies vary in different sorts of writing. A good way to let them find out is to provide a sample, a taster, of your goods or solutions. When you're asking for a job which has been posted by a business that's hiring, you will use the application l etter style. The letter gives detailed info on why you're qualified for the job that you are applying for. A covering letter is the one which accompanies your CV when you're applying for employment. The majority of the moment, writing that letter includes minimal risk. There isn't any use in wasting time if you both are prepared to provide the relationship another shot. Two weeks is the normal period of time from when you announce you're leaving to your final day at your work. It's advisable since it provides you time to rethink what you wish to say to him.

Exploration of Romanticism in Poetry Essay - 967 Words

Exploration of Romanticism in Poetry The poems I will be describing date back to the Romanticism period of time. The word romanticism originally originates from the Romans. This era started in 1780AD. Previous to this period of time, there was an era of science and fact. This was known as the era of enlightenment. This is the purpose of the romantic era, which still exists today. It was to acquire an escape from the science and realistic way of life. There are many different well known poets of this era. For example there is John Keats, William Blake, William Wordsworth and many more. These poets all had romanticism exposed in a variety of ways. As well as the traditional sense of love, there are†¦show more content†¦The tigers power is fatally dangerous and here the poet is saying that God has created such a powerful beast and to represent his power, the tiger may be another form of God. Transcendence is represented by wings. The wings symbolise the uplifting that God can generate. The poet goes on to anoth er romantic aspect. This aspect being cosmic. When the stars threw down their spears and waterd heaven with their tears he mentions stars with spears which is a form of personification, which draws a picture of stars shining brightly, almost as if they are throwing down the rays of light. there is also a comparison with tears and heavens. This is an affective compassion because heaven is usually associated with pure souls and is also a religious aspect, however is said to be waterd by tears. This seems to be affective to the reader as although the poet is talking about tears, it still feels tranquil. The poem concludes with a repetition which is another reference to God and religion, and also a reference to the tigers beauty. The second poem that I will analyse is called So Well Go No More A - Roving by George Byron. George Byron was also well known as Lord Byron. Lord Byron was born in 1788 and died in the year 1824. 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According to the online version of the Merriam-Webster dictionary, romanticism can be defined as a movement â€Å"characterized chiefly by a reaction against neoclassicism and an emphasis on the imagination and emotions†¦ an exaltation of the primitive and the common man, an appreciation of externalRead MoreThe Renaissance And Romanticism During The 19th Century1245 Words   |  5 PagesThe Renaissance and Romanticism were periods of history in which literature changed the mindset of the people. The Renaissance occurred in Britain during the late fifteenth century to the early seventeenth century, and was a response to the Medieval Age. There was a spike in learning during the Renaissance, because of the invention of the printing press and the return of classical Greek and Roman literature. The Romantic period occurred during the late eighteenth century, a s a response to the EnlightenmentRead MoreGood Morning And Thankyou For Tuning Into The Poet s Voice1391 Words   |  6 Pagesyears. After his three year apprenticeship, Keats became a medical student at Guy’s hospital. With his study taking over, he was losing time to write. He had always had a passion for literature, so he made up his mind to increase the time spent on poetry, and his first poem was published in 1814. Although he received his Apothecary licence in 1816, he decided to follow the path of his inspiration, Lord Byron, and become a poet. Five months before his first book, â€Å"Poems†, was published, Keats wasRead More19th Century Changes for Europe and America1453 Words   |  6 Pagesconclusions as to why we as beings are here on this earth, what the meaning of life is, and what our purpose of living should be. It was because of these differences in thought and reason that creative movements were born. From Enlightenment to Romanticism, Realism to Symbolism, each had their own unique way of looking at life and meaning. These differences and similarities in style can be seen in their respective various forms of philosophy, as well as music and literature. The age of EnlightenmentRead MoreEmily Dickinson And Walt Whitman1719 Words   |  7 Pagesand their emotions into words that move the readers in some way. One of the most popular periods of writing would be the romanticism era. Some of the most well known authors in this time period were Emily Dickinson and Walt Whitman. The reason they are so popular from the Romanticism period is because they also incorporated their transcendental ideas into their work. Romanticism has been described as a Protestantism in the arts and letters, an ideological shift on the grand scale from conservativeRead MoreThe Concept of the Individual in Literature of the Romantic Period1762 Words   |  8 Pagesbe examined. The Romantic period placed great importance on creativity, imagination and the value of the self, Wordsworth and Coleridge were particularly influential in Britain with regards to the burgeoning of the movement. The movement of romanticism and its concern with the importance of the individual was the antithesis of the philosophy of enlightenment and its concern with such views as held by the Empiricists. Their Philosophical beliefs were primarily concerned with a theory of knowledge